In today’s rapidly evolving retail landscape, pricing is more than a financial lever—it’s a strategic differentiator. This course equips retail executives with the frameworks and tools needed to harness the power of Artificial Intelligence (AI), analytics, and emerging technologies to drive profitable growth. Participants will explore the science of price sensitivity, learn how to transform raw retail data into actionable insights, and discover how technologies such as IoT, blockchain, and electronic shelf labels are shaping the future of dynamic retail pricing. Through case studies and real-world applications, attendees will gain practical strategies to optimize margins, respond to market shifts in real time, and deliver customer-centric pricing.
Attendees Will Learn To:
Apply AI fundamentals to optimize pricing decisions and forecast demand.
Identify and leverage the most impactful data sources for retail pricing success.
Use analytics frameworks (descriptive, diagnostic, predictive, prescriptive) to guide pricing strategy.
Design and execute competitive pricing, promotions, and markdown optimization.
Implement next-generation technologies (IoT, blockchain, ESLs) to enable real-time price execution.
Balance profitability and market share through science-based pricing strategies.
Translate pricing innovation into cross-functional collaboration and customer trust.
Discounted member price:
495.00
695.00
Must be between 0 and 1000000000.
You could save
28%