Promotional and Assortment Pricing, focuses on leveraging data and AI to optimize promotional strategies and product assortments in retail. It highlights the importance of identifying the right products for timely, event-based promotions and tailoring assortments to regional demand, price sensitivity, and market fit. The course introduces tools and methods for data preparation, continuous assortment optimization, and comparing offerings against market trends. It also outlines a structured approach to promotion planning, from defining objectives to evaluating outcomes. Key components include the use of AI-driven insights for vendor negotiations, sales forecasting, and seasonal inventory management.
Please Note: This micro course is credited at .25 CPP Credits.
Discounted member price:
319.00
449.00
Must be between 0 and 1000000000.
You could save
28%