Most markets are made up of 50-75% mid-market and SMB companies. Businesses often want to tap into that revenue stream but find monetization strategy and GTM challenging due to lower revenue and higher costs. Budgets are smaller, buying processes are different, and SMB employees often wear multiple hats and are less specialized. That can mean these companies require more assistance with scoping, buying, onboarding, product support, and more.

In this session, we’d like to discuss monetization and GTM techniques to help you be more successful with this segment of customers and potentially unlock new revenue streams.

Please Join Us If

 
•     Your current company is considering or working to go down-market and you’d like to discuss how to be more successful  
 
•     Your current or past company has had success selling to SMBs and/or mid-market companies, and you’d like to share what worked  
 
•     You have examples of challenges you experienced when trying to do business with SMBs and/or mid-market companies  
 
•     You enjoy discussing real-world examples and making connections with other monetization practitioners and experts